Sales Officer

Zare Innovations is a technology and business process outsourcing company that delivers strategic talent solutions, enterprise software development, AI solutions, and comprehensive technical support services. We partner with businesses to provide elite software developers, UI/UX designers, and QA engineers who integrate seamlessly with existing workflows, offering significant cost efficiencies without compromising on quality or cultural fit. Our services span custom enterprise software development, AI-powered solutions including conversational AI and machine learning models, technical support and infrastructure management, and comprehensive back office and administrative operations. We are committed to driving innovation, accelerating project timelines, and delivering measurable business outcomes for our clients. For more information about Zare Innovations, visit www.zareinnovations.com

We are seeking a driven and data-minded Sales Officer to own the company's sales function. This role is responsible for selling to and growing our existing client base, acquiring new clients, tracking all sales and distributor KPIs, and gathering market intelligence – competitor prices, stock movements, new market entrants, and trends – to inform what the company orders and how it positions its products. The order fulfillment process (invoicing, loading, delivery) runs on an established SOP system; the Sales Officer provides light oversight to ensure it runs smoothly, but the core of this role is selling and market intelligence.

Key Responsibilities

Sales & Client Growth

• Sell to and manage relationships with existing clients, ensuring repeat business and client

satisfaction.

• Identify, approach, and win new clients – actively growing the client base rather than relying only on current accounts.

• Identify new streams of sales, including new middlemen and distribution channels.

• Negotiate prices and terms within company guidelines.

• Follow up with finance to confirm client payments are received before goods are released.

Sales Tracking & KPIs

• Track and log all sales in a complete and organized manner.

• Check with finance and the storekeeper to ensure all sales are being logged correctly.

• Monitor distributor KPIs and ensure targets are being met; flag underperformance early.

• Prepare a weekly sales and KPI report for the Managing Director.

Market Intelligence

• Monitor competitor activity: who is selling what, at what price, and in what volumes.

• Track market stock levels and identify when new products or players enter the market.

• Provide regular feedback on market trends, including recommendations on what the company

should order.

• Prepare a weekly market and competitor report for the Managing Director.

Order Coordination Oversight

• Oversee the order fulfillment process – invoicing, loading, and delivery – which runs on the

company's SOP system, stepping in only when issues arise.

• Coordinate with finance and the storekeeper as needed to keep orders moving.

Marketing Support

• Support marketing initiatives led by the Managing Director.

Performance KPIs

The Sales Officer's performance will be measured on:

• New clients onboarded – consistently bringing new clients into the company.

• Growth of the book of clients and middlemen – increasing the number of active buyers and sales

channels.

• Identification of new sales streams – new middlemen, channels, and market opportunities.

• Market knowledge – demonstrating ongoing study of the market through weekly market and

competitor reports.

• Sales volume and distributor KPI achievement.

Required Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.

Experience

• 3–4 years of sales experience in construction materials: heavy machinery, waterproofing

membrane, and timber.

• Proven track record of winning new clients and growing sales.

• Experience tracking sales data, KPIs, and market/competitor information.

Skills & Knowledge

• Strong negotiation and relationship-building skills.

• Data-driven mindset: comfortable logging, tracking, and reporting sales and market data.

• Proficient in Excel; experience with sales tracking or CRM tools is a plus.

• Fluent in English and Amharic.

Working Conditions

• Full-time role based at our Addis Ababa headquarters.

• Regular field visits to clients, distributors, and the market for sales and intelligence gathering.

• Target-driven environment with accountability to sales and reporting deadlines.

Growth & Incentives

• Competitive salary with a performance-based bonus.

• Opportunity to grow with an expanding, values-driven company.